Never Pay for a Lead Again!

[Justin Bilyj]

I have been ruminating on door knocking cold for FE, got a ton of flack from other agents saying it couldn't be done.
Yesterday I went out, at 11:30am (it took that long to build myself up to do it), and I door knocked fifteen doors, talked to two people. One said he didn't need it, BECAUSE HE WILL BE DEAD! lol, and the other woman is a lead for medicare and final expense (she has a 9k paid up policy and she is younger), gonna send her a SOC card today.
I quit after awhile, nobody was home, and apartments were a waste of my time. Wanna know what else is a waste of my time? High Income Neighborhoods. So I was in the wrong part of town.
This morning, reorganized my data, found the parts of town I want to be in, and off I went.

First door I knocked on, BAM! Sold 2 policies. It woulda been better except I was taking them down the wrong application, of which the right one I forgot at the office! Had to quickly save it and go with door #2, SETTLERS!

It was a ton of fun! I am also shopping their auto and home, and I have an appointment at the end of the year to review his medicare. All from knocking just ONE door.

Quick notes I learned. Don't offer to SAVE people money, saving money for people is like trying to convince them that something is free when it isnt. Offer them,

"If you could have MORE coverage for what your already paying, is it worth 10 minutes to take a look"?

That appeals to the GREED button more than SAVING them money.

I thought about going back out today, but I have a ton of cases to complete for commercial, auto, health and some paid up at 65's.

So why write this? To show agents you don't need to wait weeks for a mailing, just GET OUT THERE and ask!! process bodies!!

p.s. wanna easy way to intro if you are stuck for cash? Grab a senior mailing that you see locally (my father gets a ton), and just tell them that the company had sent this about 3-4 weeks ago/recently, and your just stopping by to see if they already have a plan that covers their funeral and other final expenses, technically your not lying

 

[GoCubsGo]

I like that more coverage for what you already paying line.
Another nice post, you are an asset to this forum sir!

 

[slushpuppyking]

Sounds like you got lucky.......I mean, did you continue to knock that day and have more sales or did you create this thread to tell us about the 2 policies you sold?

 

[Justin Bilyj]

Sounds like you got lucky.......I mean, did you continue to knock that day and have more sales or did you create this thread to tell us about the 2 policies you sold?

Yes I stopped, got a ton of admin work to get done so I didnt knock anymore. But your saying its luck, what do you think your doing cold door knocking? Relying on luck that the numbers will work themselves out. I will go back out tomorrow if it doesnt rain, and I will report back my luck;-)

 

[slushpuppyking]

Haha yeah I know luck is luck, but your thread title is very bold and I thought you were going to share some remarkable program with us. It's just a story about you knocking on a few doors and getting a sale.

Good job and all but I'm sure you can see how one might get excited then letdown!

 

[Justin Bilyj]

Im sorry I let you down. It really is a system,
1) Print out a sample lead that has been mailed recently in your area, or one you have mailed out before.
2) Get a list from Josh
3) Goto RouteSavvySlApp, use their free 30 day trial and route the entire data list. Have it order the list for best delivery time
4) Goto Create a map | BatchGeo and input 250 (for free) at a time, download the. kml at the bottom of the page.
5) Input kml code into a google map (use import function)
6) Walk upto door, give them a copy of the mailer and say,
"Hello X, my name is Scnabbly Wonderstein from Big Fancy Company, I am stopping by to see about the letter that was sent out recently about your final expenses."
"Do you have a plan that covers your funeral and other final expenses"?
If no,
"It takes about ten minutes to see what you qualify for, may I come in"?
If yes,
"If you could have MORE coverage for the same price your paying is it worth 10 minutes to take a look"?

 

[slushpuppyking]

Wow that is door knocking down to a science right there!

 

[javajnky]

I think it's an awesome post! I wish I could get more of my agents to do this. I even offer some specific training on door knocking but agents are honestly too timid to try it (some, not all). Then they complain they have no money for leads. You have feet right?

So kudos. Good post!

John W. Fitzgerald

 

[rousemark]

Yes I stopped, got a ton of admin work to get done so I didnt knock anymore. But your saying its luck, what do you think your doing cold door knocking? Relying on luck that the numbers will work themselves out. I will go back out tomorrow if it doesnt rain, and I will report back my luck;-)

What do you mean, "if it doesn't rain?" Rainy days are great for canvassing. People to go invite you in out of the rain.

 

[Justin Bilyj]

What do you mean, "if it doesn't rain?" Rainy days are great for canvassing. People to go invite you in out of the rain.

Louis you make a good point. Btw I have to give you credit, you are one of the top guys who convinced me that this was a viable way of doing business, thank you.